Sportsgrid Staff
Host · Writer - Published: 06/20/25
When I sign up to new sweepstakes casinos, I’ll admit, I’m not exactly thinking about who owns them. I’m more focused on the game selection and rewards. But I decided to poke around a bit and research who owns McLuck.
Turns out, the folks behind McLuck aren’t some random pop-up in a shady offshore jurisdiction. There’s a legit company structure behind it, with ties to a larger group of sweepstakes brands, shared tech resources, and even EU-level data protection. In this review, I’ll break down who actually owns McLuck and why it’s one of the more transparent setups in the sweepstakes casino space.
McLuck launched as a sweepstakes casino that likes to keep it simple. On the surface, McLuck feels a lot like other sites in this niche. But once you scratch beneath the surface, the setup is much more organized than their competition.
Their game library’s stacked with over 600 titles last time I counted, and you’ll spot a bunch of familiar game providers like Relax Gaming. You can play with Gold Coins (GC) for a fun, casual play or use Sweeps Coins (SC) to enter promotional contests. Both of which can be obtained for free and have no real-world value.
There’s no McLuck casino real-money gambling going on here because the brand operates on a sweepstakes model, meaning no real-money activities are allowed, unlike in traditional gaming sites. But you can redeem eligible SC winnings for real prizes if you meet the 1x playthrough, as well as the minimum redemption threshold and verification requirements.
When I signed up, McLuck gave me 7,500 Gold Coins and 2.5 Sweeps Coins for creating an account. It’s their standard McLuck sign-up bonus at the time of writing to get you started.
The main operator behind McLuck is B-Two Operations Limited, a company incorporated in the Isle of Man. That’s not just a PO box or holding shell, either. You can actually look them up, see the directors, and check their annual filings.
Then you’ve got B2 Services OÜ, based in Tallinn, Estonia. These are the folks who handle all your payment processing if you decide to buy their completely optional Gold Coin packages. Any card transaction you make is issued and processed by this Estonian arm.
In 2023, the group restructured, and B-Two became an official branch of B2 Services OÜ. That’s why everything from game servers to customer service now runs through a more unified backend across their brands. And McLuck’s not the only site in the family either. The same group runs Hello Millions and SpinBlitz, which explains why your McLuck login might feel oddly familiar if you’ve played on either of those.
I know what you’re thinking. The Isle of Man isn’t exactly Vegas. But in corporate terms, it’s a solid move. First off, the Gambling Supervision Commission (GSC) in the Isle of Man is known for being tough. Especially when it comes to anti-money laundering and player protections. Even though McLuck isn’t a real-money gambling site, having that regulatory backdrop still adds credibility.
It also means they have to file public records. Things like officer names, financial accounts, and legal structures. You don’t always get that kind of transparency from sites based in places like Curaçao. The EU connection (thanks to the Estonian payments arm) means your data is protected under GDPR, too. So if you’ve ever been burned by sketchy marketing emails or random charges, it’s kind of reassuring to know there’s a legal framework in place.
This is where it gets a little technical, but it’s important. McLuck isn’t a real-money gambling site. Instead, it uses the sweepstakes model that’s legal in most U.S. states, as mentioned in our full McLuck review. You’re never required to make a GC purchase, and real prizes are only redeemable if you win while playing in Sweepstakes mode with SC, not Gold Coins.
The tradeoff is that because it’s not licensed like a New Jersey or Pennsylvania online casino, you don’t get the same third-party dispute resolution or game certification processes. Everything’s handled internally. That doesn’t mean it’s not legit at all, just that you’re relying more on McLuck’s own transparency and the parent company’s reputation.
Here’s where the B-Two/B2 Services setup really makes a difference. Because this isn’t a bootstrapped startup or a one-brand operation, McLuck has its own in-house development roadmap. They’re not just slapping a white-label skin on a third-party site.
You’ll notice it in how the game lobby loads (it’s smooth, even on older Androids), and how new features like leaderboards or login streaks show up without the usual lag you get from waiting on a third-party development team.
Even better, their financial backing allows them to strike deals with multiple studios at once. You’ll see content from big names like:
For a social casino, that’s a huge lineup. Many smaller sweepstakes sites cap out at 2-3 providers. McLuck’s multi-studio approach gives it a more complete, less repetitive experience.
It’s not just about games; the ownership model touches every part of your daily play.
It doesn’t matter if you’re on McLuck or hopping over to Hello Millions, your experience always feels connected. That’s because support and account management run through a central system. There’s even a shared U.S. customer service line across brands, which can really speed things up.
This one is a rarity in this space. I logged into SpinBlitz to check it out and found some login perks mirrored from McLuck giveaways. Turns out, they share cross-brand promos and sometimes even wallets. So if you’re someone who plays across multiple social casino sites, that’s actually pretty convenient.
I’ve played McLuck on both my desktop and phone, and the mobile version is one of the better-optimized ones out there. The UI doesn’t glitch out and the daily streak system is clearly built with touchscreen users in mind.
McLuck isn’t a mega-funded goliath with celebrity sponsorships, but it’s also not a single-operator site where one outage kills everything. B-Two gives it a “middleweight” kind of power. Which is enough resources to build custom features, but small enough that you’re not just a user ID in a large database.
Compared to fully independent operators, McLuck’s group backing gives it more content, faster updates, and a clearer roadmap. But that group setup also means decisions (like changing payment processors) happen at a macro level.
| Feature | McLuck (B-Two Group) | Some Independent Sweepstakes Casinos |
|---|---|---|
| Game Providers | Relax, NetEnt, plus many more | Usually less-known providers |
| Welcome Offer | 7,500 GC + 2.5 SC | Varies, but often lower or gated behind optional GC purchases |
| Support | 24/7 shared support center across brands | Smaller teams, limited hours |
| Mobile Experience | Optimized with dedicated UI/UX updates | Often adapted from desktop layouts |
| Prize Redemptions | Backed by a GDPR-compliant processor (B2 Services OÜ) | May rely on lesser-known third parties |
So what does all this mean if you’re thinking about trying McLuck, or already playing there? Here are a few practical takeaways:
Since they’re under GDPR and Isle of Man law, their identity checks are thorough but professional. Uploading documents didn’t feel sketchy.
Especially around prize redemptions. You’ll need to hit a minimum SC threshold (at least 75 SC for cash prizes and at least 50 for gift cards) and play through your SC at least once.
There’s no external regulator to escalate to, so keep your support ticket numbers handy if something goes sideways.
When you know who owns a sweepstakes casino, you feel a lot more comfortable becoming a regular player. In my opinion, McLuck being owned by B-Two and B2 Services means better tech and content, and a structure that’s more transparent than a lot of the competition. It’s not without its quirks. But compared to many social casinos out there, it’s reassuring to know that you are playing somewhere that is legit and stable. And in the sweepstakes world, that kind of reliability is worth a lot.
So, if you’re ready to start exploring the reputable McLuck and its 600+ casino-style games, use the links on this page to head to their official website and create your account today! As always, play within your means and game responsibly.
McLuck is owned and operated by B-Two Operations Ltd, based in the Isle of Man, and connected to B2 Services OÜ in Estonia.
Yes, McLuck operates under U.S. sweepstakes laws and is legal in most U.S states. To join, make sure that you are 21 years or older and reside in a state where McLuck is legal.
Yes, but only with Sweepstakes Coins winnings. You must meet playthrough and eligibility requirements, including identity verification.
Yes. Payment data is handled under EU GDPR rules via B2 Services OÜ.
Yes. McLuck gives out extra GC and SC through daily logins, tournaments, social giveaways, and missions.
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