Sportsgrid Staff
Host · Writer - Published: 11/12/24

I used to groan when I read about AI aka artificial intelligence. Now though, I can see the many positive roles it plays in AI social casino gaming, which include creating personal recommendations and providing chatbot support.
In this guide, I’ll take you through some of the tips and tricks AI is capable of to help you understand how powerful a tool it can be in the social and sweepstakes gaming arena.
I suspect most social and sweepstakes casinos do have AI involved somewhere in the background, even if it’s not obvious – and there are many advantages for us when they do. This may not be something you’ve thought about, since AI usage isn’t usually confirmed by a site. However, as you’ll see below, I’ve covered four thingsAI can do that might well benefit you along the way.
I’ve had times when I’ve chosen a game and the site I’ve been playing on has then suggested some other similar games I might like. This could happen in various ways, but I’ve compiled some examples in the table here.
| Recommendation For Similar Features | Explanation |
|---|---|
| Themes | Recommendations for themes like the game I’ve just played |
| Formats | Suggestions for games with the same reel quantity, lines, or other features comparative to games I’ve already tried |
| Bonuses | This might involve game suggestions with special multipliers or bonuses that I’ve played on before, such as free spins or a bonus on a second screen |
These are just a few examples, but if you’ve got a preference for a social slot game type, such as Megaways slots for example, you might find you are recommended some other Megaways titles as well. Data provided by AI might be behind that recommendation, allowing you to get the most out of your gameplay to suit your preferences courtesy of AI social casino gaming.
Here’s a good example of how artificial intelligence is being used as a frontline support agent of sorts. You can still access real people behind the scenes, but an AI chatbot can resolve many of the more basic queries people might have, simply by directing them to the right answer or part of the site they’re looking for. I’ve tested this at some social casinos, and found it’s ideal for answering basic questions such as:
Rather than replacing live support or an FAQ area, an AI chatbot can act as an addition – as the first line of support for new players to take advantage of.
I love using a social casino that feels smooth and welcoming – you know the kind of thing, I’m sure. Some social and sweepstakes casinos feel more intuitive to use than others. I’ve spent ages trying to find my way around a few, and yet the best sites in the US social casino popularity stakes continually impress me with how easy they are to get around.
Sites using AI behind the scenes will do so to help players move around and find what they need. AI can take advantage of huge amounts of data derived from how the site is used, helping site creators understand what they need to do to provide a better experience. This doesn’t just mean better games – it means a sweepstakes casino with a no deposit bonus, a site design that is entertaining to use, and has unique elements too.
And after all, isn’t that part of the appeal of a social casino? Some social casinos provide chat facilities for players to use, while almost all of them have social media pages available that run competitions and giveaways for their Gold Coins (for social gaming) and Sweeps Coins (for the sweepstakes part of the offering). You might see this with Zula Casino slots and at other similar sites.
This is another example where data can help AI understand how people interact on these sites. It may suggest new features within the on-site chat, for example, such as a chat just for bingo players if any such games are available. Those behind the scenes can use the input from AI to help them provide new features in the future.
Most social and sweepstakes casinos create bonuses and promotions of various kinds. AI can help the people behind the scenes work out which offers are most popular. Let’s say, for example, that I have used social casino promo codes in the past, perhaps to purchase more Gold Coins for social gaming. Now, purchases are never required at these sites, but if AI can glean information from those who are more likely to purchase something, it may lead to tailored offers being extended to those players in the future.
AI social casino gaming isn’t something I thought about before researching this article. Yet it seems as if it has been with us for a while. With some social casinos standing out as more intuitive and user friendly than others, it does make me wonder how much AI intelligence is running behind the scenes. Regardless of the answer, I suspect it has brought us many of our favorite features at these sites.